For Chinese manufacturers
Sell in Europe as a Chinese manufacturer, with the Dutch side fully handled
You have the factory and the product. What you lack is a European sales channel and the ability to land there. We set up your entity in the Netherlands, act as EU responsible person, register you for VAT, hold and ship your stock, provide local customer service, and list your products on twelve European marketplaces.
The problem
The barrier to Europe is not logistics but admission. Marketplaces require a responsible person inside the EU, a local return address, a VAT number and customer service that answers in the local language. Without those, no product gets listed, however good it is.
What we do
From company registration to the parcel in the hands of the customer
You take care of production; we take care of everything on the Dutch and European side. Each part can be commissioned separately, but together they form the complete route to market.
Step 1 · Landing
Dutch entity, EU responsible person and VAT
Selling goods in Europe legally requires an EU entity that can be held accountable. We set up your Dutch company, act as local director and take on the role of EU responsible person under the General Product Safety Regulation (GPSR), with an address that can go straight onto your packaging and product pages.
- 01Set up a Dutch B.V. and register it with the Chamber of Commerce
- 02Act as local director and statutory contact
- 03EU responsible person under the GPSR, with an EU address
- 04VAT registration and filing per country, including OSS and IOSS
- 05Custody of technical files and compliance records for regulators
Step 2 · Compliance
CE marking and product documentation
Marketplaces audit product documentation before and after listing; one missing file means delisting. We first determine which EU directives apply to your product, then complete the documentation so nothing gets pulled later.
- 01Determine the applicable EU directives and standards
- 02CE marking, declaration of conformity and technical file
- 03Language requirements for labels, manuals and warnings
- 04Packaging and recycling registration where applicable
Step 3 · Listing
Accounts, content and pricing on twelve marketplaces
We apply for marketplace accounts in the name of the Dutch entity, write product content in the local language and format it to the rules of each platform. Pricing works backwards from the net: what is left after marketplace commission, VAT, shipping and returns.
- 01Marketplace account applications and vetting
- 02Product content in Dutch, English, German and French
- 03Formatted to platform rules with ongoing monitoring of changes
- 04European pricing calculated back from gross margin
- 05Stock allocation and price consistency across marketplaces
Step 4 · Fulfilment
Dutch warehousing, shipping, returns and customer service
Goods are consolidated in Guangzhou, cleared through customs and received directly at the campus in Hendrik-Ido-Ambacht. Shipping, return address and customer service are all local in Europe, which is a hard requirement of the marketplaces.
- 01Guangzhou consolidation, sea or air freight, Dutch customs clearance
- 02Campus warehousing, 3,000 pallet positions
- 03Cut-off 23:59 Netherlands, 22:59 Belgium
- 04Local European return address and return inspection
- 05Customer service in Dutch, English, German and French, under your brand
Sales channels
Twelve European marketplaces, one contract
Each marketplace has its own category focus, entry conditions and competitive landscape. We first assess which ones fit your product, then open them one by one rather than all at once.
The largest general marketplace in the Benelux, all categories, the first stop for the Dutch-speaking market.
Widest reach, FBA or self-fulfilled; the German site is the largest single market in Europe.
German retail group marketplace, strong in home, household and consumer electronics, less competitive than Amazon.
Established German retailer, mainly home and fashion, strict on product data and on-time delivery.
Leading fashion and footwear platform with the strictest image and sizing standards.
Sports and outdoor retailer marketplace, suited to sports equipment, accessories and outdoor goods.
Major French general marketplace, high volume in appliances, home and electronics; French content and service required.
Largest marketplace in Poland and Central Europe, fast-growing and price-sensitive, suited to high-volume standard goods.
Main platform in South-East Europe, relatively light competition, good for testing new categories.
Consumer electronics retailer marketplace, suited to electronics with certification and warranty in place.
Culture, electronics and lifestyle, a mid-to-high-end audience with high content standards.
Content-driven emerging channel, quick to scale, but with the highest demands on stock and shipping speed.
Facts and commitments
Concrete conditions you can check
Frequently asked questions
Entering Europe as a Chinese manufacturer: the questions we hear most.
Regulation: GPSR (EU 2023/988). Verified September 2026.
Can a Chinese factory sell directly on Amazon Europe or Bol?
Technically yes, but in practice a marketplace requires an EU responsible person with an EU address, a European VAT number, a European return address and customer service in the local language. Without a European entity most applications are rejected or suspended. EcomFeed provides the Dutch entity and all four requirements.
Why the Netherlands and not Germany or France?
The Netherlands has the fastest company incorporation in the EU (one to two weeks), English is widely used in business and administration, the Port of Rotterdam is Europe’s largest, and a Dutch VAT number with OSS covers sales to all 27 EU countries. From Hendrik-Ido-Ambacht the Benelux is reachable within one day and Germany within two.
What do I need to provide?
Product samples, CE and product documentation (we check and complete it), your factory’s business licence, passport copies of the owners for notarial identification, and a first stock order. We handle incorporation, bank account, VAT, marketplace accounts, listings, warehousing, customer service and accounting.
How long until my first sale in Europe?
On average six weeks for the entity and registrations, then two to four weeks for listings and content while the first container is at sea. Most manufacturers see their first European order within ten to twelve weeks of signing.
Who owns the European company and the brand?
You do. The Dutch B.V. is yours; EcomFeed provides the local director with contractually limited powers and the EU responsible person. Marketplace accounts, brand registrations and customer data belong to your entity.
What does the complete Europe service cost?
A one-off set-up fee for incorporation, registrations and marketplace accounts, plus monthly fees for the local director, EU responsible person and accounting, plus fulfilment per order and marketplace management as a percentage of revenue. You receive a full calculation, including expected margin after all costs, after one call.
Let us talk first
Will your product sell in Europe?
Send us your product category, ex-works price and existing certification. We assess which marketplaces fit, which documents are missing, and how much gross margin is left after all costs — and if it does not add up, we will say so.